Why Sales & Marketing Professionals?

By Guest Writer Amy Collette @bizwell.org

Growth, expansion, increased revenue, and improved profits are just some of the words that sound like music to an entrepreneur’s ears when envisioning the future of their business. However, achieving these objectives is often easier said than done. And, this is even more true if you don’t have the right sales and marketing professionals on standby to help you grow your business even further. This is where outsourcing comes into play. Moreover, Speak True Life invites you to delve even further into why outsourcing the right sales and marketing professionals works and makes a lot of sense when looking to grow your business quickly. 

Sales or marketing? 

While sales and marketing may sound quite similar to each other, each function has a distinct role to play within a business. Interestingly enough, these two job functions play off the strengths of the other to ensure that firstly, the company is marketed correctly and secondly, that you have the right people with the right skill set to drive the sales process further and, in turn, increase the revenue of the business. 

What to look for? 

A bona fide sales or marketing professional should have the necessary skills and knowledge to back up their expertise. But even more than this, they should have the right people skills to connect with potential customers and convince them to buy into your business. Of course, they should possess other soft and hard skills to ensure that they keep pushing for the company’s growth. These qualities are especially crucial in situations or circumstances that might otherwise deter a potential customer from moving further along in the sales funnel. 

What can they bring to the table?

Outsourcing assistance in these key areas has its fair share of advantages compared to hiring full-time professionals. Some of these benefits include:

1. Faster and better results. Outsourcing sales and marketing expertise usually come with tried and tested strategies that have been perfected over time to yield faster and even better results. 

2. Less risk and lesser cost. There is less risk involved when hiring externally as opposed to hiring a full-time employee. Upon selecting a suitably qualified candidate there is an assurance that your expectations will be met, perhaps even exceeded. And hiring a candidate externally is also more cost-effective than hiring a full-time employee. 

3. Accommodate rapid growth and its immediate demands. Outsourced specialists can shift their focus and abilities quickly when a business grows rapidly. This can save a business valuable time and resources when adapting to such changes and keeping up with the pace required to facilitate such growth. 

What if there were other options? 

It may be surprising to know that outsourcing comes in many forms. Whether it’s hiring a freelancer or utilizing technology, there are many ways to achieve your end goal. There is also the option of using consultancy services to help guide you in the right direction, especially when setting up your business and deciding on the best structure to suit your business. 

Not to mention formation services that can help you file an LLC, for example, and advise you about the benefits of forming an LLC which includes more flexibility, much less paperwork to go through, specific tax advantages, and more. They will provide you with the business know how you need to make an informed choice in much the same way a lawyer would, but at a more affordable price. 

A necessity too important to overlook

In conclusion, having the right sales and marketing expertise on your side can be seen as a necessity. Now is the time to get a plan of action in place to succeed and grow. All you require is the proper tools, resources, and the right people to help get you there quicker. 

Amy Collett is creator of Biz Well, a website that helps professionals and entrepreneurs build and strengthen their personal brand.